It is importune to understand how powerful reviews are. Since technology has risen to donating all forms of research, knowledge, and feedback consumed and published by anyone and everyone, reviews are digital. Unfortunately for businesses with bad reviews, reviews are the most persuasive and influential content online. It determines whether people will do business with you or not, if your sales will be increased or decreased, or if you will get that job opportunity you’ve been looking for. Reviews matter. Speyer is a real estate investment firm based out of New York that understands reviews and customer feedback online better than anyone. It takes one review to ruin your online reputation.
For that reason, Speyer understands the importance of having an internal and external public relations department. Did you know that 4 out of 5 buyers change their decisions about purchasing something from you because they have seen a negative review online. That’s how influential your online reputation is!