website design Archives

Whether you are looking for services in New York, or are trying to find great website design in Dallas all you have to do is put your words into a major search engine, such as Google, and you will instantly be rewarded with thousands of options to choose from. However, just all of these choices become available to you, does not mean you will choose all of them. In most cases, you will choose one. The one you choose will be the most appealing to you.

And so it is with the rest of the people searching the internet. They have the entire planet at their fingertips, but they will only choose one option to do business with. This is where strategic website design comes into play.

The Way People Think

It is true that no two people are the same and that every one of us on the planet Earth is independent and thinks on our own. However, many of us think alike. If one of us finds something unattractive or unpleasant to look at, there is a chance that many more will have the same opinion.

When people are brought into an environment that feels welcoming and looks like it is a safe place, they tend to feel comfortable there. When people feel comfortable and safe, they are more likely to spend money.

Some of the most important tools that web designers use when they create websites are:

Colors
Images
Headings
Placement

If the website has an interesting look and feel, when people first visit it they tend to be more willing to scroll down and look beneath the fold. If there is nothing at the top of the page that prompts them to look deeper into the site, they probably won’t.

Not everybody -but most people- when they are browsing the internet are looking for something and all they want to do is find it so they can move on. When they are faced with tons of options they will tend to rush through the search result websites in order to discover the best match for what they are looking for.

When they click on a search result and land on a page that is not interesting or does not offer a solution for their query within the first couple of seconds, they will leave and move on to the next one until they find whatever it is they are looking for.

When a professional designs a website they keep this train of thought as a guide to help them create a space for visitors that is welcoming, safe, interesting and has plenty of options.

Above the Fold

Many web designers and digital marketers are familiar with the term “above the fold.” Although there are no actual “folds” in a website, there is an area of interest that people look to when they first land on the site.

The first bit of space that the visitor sees when they land on a website page is where they will direct their attention. The first couple of seconds of interaction between the user and the web page will determine how the rest of the visit will go. The user will either stay on the page to see more, or they will bounce away like a dodgeball.

It is crucial that the person that designs the website takes advantage of this first critical view by adding:

Inviting colors
Interesting graphics
Intriguing headings
Straightforward content
At least one call to action

When the designer takes the extra bit of time to understand the target audience of the site and the way that they could naturally flow as they navigate the pages the end result can be powerfull and effective.

Conversion Rates vs. Visibility

Although it is true that you can’t have conversion rates without search engine visibility, search engine visibility on its own does not do a lot of good. If you spend thousands of dollars on your search engine optimization campaign but fail to optimize the website itself for conversion rates you could just as well flush your SEO money down the toilet…especially if you have a lot of competition.

Search engine optimization gets you seen in the search results
Conversion rate optimization puts money in your bank
The combination of the two is unstoppable

This is exactly where the skilled web designer comes in handy. The websites that are seen in the search results are awesome and have a good chance of getting conversions, but the sites that actually convert are the ones that carry the most weight.

Search engine visibility is when your website shows up in search results for the keywords that pertain to your website. The conversion rate is the percentage of visitors that actually convert from browsers to customers by buying a product, signing up for a service, or whatever the goal of the website might be.

Getting Attention

Just imagine if when you went to a website you didn’t even know what the site was about. No pictures, no headings, nothing but big chunks of boring-looking text on the pages. How long do you think it would take you to bounce away from the site…even if it were a friend’s website?

When a new visitor hits a site they have no idea of what they are going to see until it lands in their face. If all they see is a bunch of blocks of text, they will most likely bounce promptly away. However, if the designer of the site knew what the target audience was looking for and put it right in their faces front and center as they entered the site things would be a lot different.

Hey You! Want it FREE?

Sometimes it takes creative measures to catch the attention of browsers and a combination of design and marketing can lead to impressive results. Words that offer solutions and images that promote good vibes are helpful tools that give a website more of an edge than many of its competitors might have.

Effective website design consists of:

Strategic on-page SEO
Commanding attention
Use of words
Engagement

A website that is designed to engage the audience that visits it will have a much better chance of converting than a website that has nothing to offer its visitors.

More Than Looks

Many of the talented web designers that are out there today are also brilliant developers. The design of the website is merely what it looks like on the surface through a browser. However, there is much more to creating websites than placing pretty pictures on a web page.

In order for a website to be functional and give the user a flawless experience, it has to be built in a way that gives visitors a smooth and easy flow as they browse the pages. When pages drag or bog down and take a long time to load it can aggravate visitors and give them an excuse to bounce to another site.

For every person that leaves your website before they purchase something, it is a lost opportunity for sales. If you use the way that your website is constructed as a tool to bring users in and keep them engaged until they buy, you are in a good place.

In addition to the site being nice-looking there are other factors that will prompt them to leave just as quickly as they came:

Slow page loading time
Overlapping text or images
Not mobile friendly
Broken links
Bugs from poorly-written code

When a web designer develops a website they have to keep many of the deeper functions of the site in mind as they build. Images with a faster load time, perfectly scripted text and mobile device functionality all have to be perfectly balanced so that when users visit the site all they have to do is follow the prompts, and buy whatever it is.

Details Matter Most

Although it is not so obvious to the untrained eye, when a web page or a file that the web page is attached to has a mistake in the code it can cause big problems. It may not be an obvious problem such as the entire page being blank (although it could be) there could be smaller issues that are hard to see.

For example, if a website has any links that go to pages that don’t exist it can dramatically affect the way that search engines rank the site. The search engines want to give users a high-quality selection of potential answers to their queries. If a site has mistakes in the code or has links that point to pages that are not there it is easy for the search engine to demote the credibility of that site, and promote credibility to a site that has no errors.

A skilled web designer will know exactly how to structure a website and the links that are within it to avoid any errors and provide as flawless of a user experience as possible. In this sense, they will be able to bridge the gap between artificial intelligence, and user intelligence.

Conclusion

There is no doubt that it takes a high level of skill and knowledge to create a website that is functional on every level. The human level, the code level, and the level of search engines. Without a balance of these three critical components, it is not possible to build a website that will be effective for visibility and conversions. Brilliant web development is a key factor for the success of any online endeavor.

There is a phrase that exists and implies, “beauty is in the eye of the beholder”. This is certain but each people has a different explanation of beauty. But while there is certainly some personal preferences in interpreting the beauty as how they see it, like designs, they have to display and show up what it got to be beautiful in the visitors’ eyes. There are studies that could help the web designer to have natural and consistent beauty in how designs are perceived by human minds. This is where psychology and scientist come out. They make supporting ideas on how to extract beauty from one thing so people could inherently react to good design from dragging it. As every piece of thing in this world possesses beauty and that is a natural beauty, then we just need to emphasize or pull what is that beauty to be recognized. Because of the originality of anything, there is a difference that makes one thing outstanding from the others. Though there are standards, this is set to make the beauty is not exceeding or inadequate. But as for everyone, there is a beauty that each possesses and that is certain. On the other hand, beauty is set such as the design with elements. And the element for the website design is the color, shape, and size. The beauty of the design is built with the said elements and can create a consistent visual language.

Designing design is like composing good grammar. Like making good grammar for any language, people used to communicate by using words that will build sentences with proper punctuation and producing spelling and following rules of grammar. Of course, there are people who are more equipped and skilled in using this language than others. But what more important is there is a composition that could make thought to express using words and it can be understood by anyone. Like any other design, there is a composition that has possesses and follows the rules of designing in order to be looked good and be understood by its own design. And of course, we cannot escape from the judgment. If there is a criterion on good grammar, there is a judgment viewer on every design. Like the website design Brisbane, though it is hard to find a good design for the business, yet the company still wanted to pursue the best for the growth and development of the business. Like there are people who are expert in using specific language and other is not, the same thing with designing a website design. All may not be equally skilled in communicating visually, web designers are trained to speak in the language of their field. Their people who know on their own but there are people or professionals in the said field about working on it properly. Gifted and professional designers know how their clients and understand their clients on the design that each wanted to portrait upon designing it. Therefore, it is very necessary to invest in professional designers to make a well-designed website design that can communicate effectively with the customer’s needs. This Web design has to possess and displays things that are positive and will surely help the business to grow.

To have a website design well done, there are characteristics that it shows and these are the following: usability, navigation, conversion, professionalism, friendliness, and search engine optimization. The design has an enormous influence on how easy it is for visitors to find what they’re looking for from the website design. Somehow, the website is the easiest way for people to find the thing that keeps on looking for. Usability is the first factor that compromises web design. The web design should make things easy and as soon as possible be found by the searcher or otherwise they will have frustration and the potential customer might go away from the website and never come again even for a second glance. We have to consider using the standard conventions such as putting the primary information and services in the main navigation and featuring the contact number and email address at the upper-right-hand corner of the site. Even the website functions perfectly, there is a bad website design that can make the user feel it is harder to use or find what they need. There must be an aesthetically pleasing design which is worked better for the user to use and this goodness impacts both usability of the website and the perception of the visitors to use it too. Another is navigation which is the most important element of web design. The navigation simply implies that making the website design simple is making it easy to navigate. As a good rule of thumb, better to make some limits for the options on the website design to make it less confusing to the visitors. Another important character of good web design is conversion. Good web design helps guide the user’s eyes to look for what they are looking for. On the website, its design can attract attention to special offers such as promo, highlight calls to action, and help users identify buttons and clickable elements. All these things can help drive users to take the actions they want. Conversion in the marketing world is making the visitor become the potential customer and that is the great thing about hooking their attention or drawing their attention. In conversion, it best if almost all the visitors are hooked and be converted into customers.

Another thing that could make the website well-done is it maintaining its professionalism. With professionalism, there will be build trust from the visitors. Design that looks modern and professional tend to encourage trust from the viewers, on the other hand, those which are poorly designed website might make someone doubt with the legitimacy because of lack of professionalism in the website and there will be no trust from the viewers at all. Of course, even not a human, there must be a sense of professionalism and being friendly. The design must be professional yet friendly to every visitor as it welcoming the visitor to be with the page and keep on browsing. Since the visitors now are using mobile phones for browsing, the website design itself has to be mobile-friendly. Web designers get caught up in making a website look perfect on desktop – like they would a brochure. But good website design must go well beyond a single screen. In today’s mobile-friendly world, you need a responsive website design that will make your website look and function great on devices of all sizes, It is important to make the website design responsive at any kind of screen resolutions or viewports. And finally is the search engine optimization where great design is not just about the visual elements on the fronts up to endings. There, the website design may look great when it comes to its aesthetic aspect but with complicated or too many large images that made it slow to load, then the same thing the outdated website, people will turn their view off of the website page. This kind of way may negatively impact search engine optimization which is very important for the website as it is the level of greatness of the website on the list from the browsing online. It only reflects the level of the website, once the level is on one up to three, and then it reflects that the website has many search optimization and most visited, rather than displaying successful website design.

How Great Website Design Converts to Success